Better interaction between Institutions and Industry is the need of an hour. For students it is important because they get exposure to industry and subsequent placement in various disciplines. On the other hand, with the advent of globalization and opening up of Indian economy to outside world, competition among the industries has become stiff. So industries also need good students who are well aware of industry standards and capable of achieving so. Therefore, there is an urgent need of interaction of industry and academics where academic institutes can prepare students for jobs in multinational companies and industry will also be benefited by possibility of receiving well-trained workforce. For this to become reality, Industry Institute Interaction cell is established.